1 truck
- TowLab — flat price
- $149/month — every module included
- Per-truck pricing (illustrative)
- Roughly $70–$120/month before add-ons
Entry prices are easy to publish and rarely the number you end up paying. Here is how per-truck, per-user, and flat-rate pricing really work, what usually gets billed on top, and how to compare two quotes on the same scope.
The short version
Towing software almost always looks affordable on the pricing page. The entry price is the smallest number in the deal: it is usually one truck, one user, and the core dispatch board. Everything a working towing company actually relies on — impound and storage billing, driver commission reporting, driver access, customer payment links — sits in the modules and seats counted on top.
That is why two companies can run comparable software and pay wildly different amounts. A five-truck operator on a per-truck plan with two add-ons is often past $400 a month, while a flat-rate platform charges the same $149 whether the fleet is one truck or twenty.
This page explains each pricing model, shows the arithmetic at every fleet size, lists what tends to cost extra, and gives you the questions that make two vendor quotes comparable.
The arithmetic
Per-truck pricing multiplies as you grow. Flat pricing does not. Here is the same comparison at every size a towing company usually operates at.
| Fleet size | TowLab — flat price | Per-truck pricing (illustrative) |
|---|---|---|
| 1 truck | $149/month — every module included | Roughly $70–$120/month before add-ons |
| 3 trucks | $149/month — every module included | Roughly $210–$360/month before add-ons |
| 5 trucks | $149/month — every module included | Roughly $350–$600/month before add-ons |
| 10 trucks | $149/month — every module included | Roughly $700–$1,200/month before add-ons |
| 20 trucks | $149/month — every module included | Roughly $1,400–$2,400/month before add-ons |
The per-truck figures are illustrative only, drawn from the ranges commonly published across the towing software industry — they are not any single vendor’s quote. Per-truck rates vary widely with contract length, selected modules, and negotiated discounts. Your own quote is the only number that matters.
The models
Most platforms mix two or three of these. Knowing which ones you are being charged for is how you find the real monthly number.
You pay a monthly rate for every truck in the fleet. It looks affordable on one truck and scales linearly — at ten trucks you are paying ten times the entry rate before any add-ons.
Dispatchers, office staff, and sometimes drivers each need a paid login. Adding a night dispatcher or a second office person increases the bill without adding a single truck.
One price for the platform regardless of trucks or users. It is simpler to budget and cheaper as you grow, but only if the features you need are actually inside that price.
Impound and storage billing, commission reporting, customer notifications, and AI or website tools are often separate line items. Two or three add-ons frequently cost more than the base plan.
Some platforms count drivers as paid users, and some charge for the driver app or per device. That cost lands on the people doing the work, so check it before rollout.
Larger enterprise platforms quote per company instead of publishing a price. You can still compare fairly — just get the quote in writing, itemised by truck, module, and setup.
The extras
These are the six line items that turn an advertised entry price into a real monthly bill. Ask about every one of them.
Intake records, daily storage accrual, holds, and release invoices are a paid module on many platforms — and a core part of the job for anyone running a yard.
Commission or per-tow pay calculations and the net-revenue reports built on them are sometimes sold as a reporting add-on rather than part of the base plan.
Either drivers count as paid users or the mobile app is a separate product. Either way, the cost grows with the number of drivers you run.
Club and insurance billing integrations sit at the enterprise end of the market, which usually means a quote, a longer contract, and a larger starting price.
Pay-by-link invoices, customer tracking links, and automated status messages are extras on some plans and included on others. Ask which side yours falls on.
Setup fees, training sessions, and moving your existing customer and job history can be charged up front — sometimes more than a full year of subscription.
The one-line rule: before you compare prices, write down the features you cannot operate without. Price both vendors with the identical list. If a feature you need is an add-on for one vendor and included for the other, the advertised prices were never comparable.
Before you sign
Ask these of every vendor — including us — and put the answers in writing. The differences show up immediately.
Ask for the all-in figure, not the entry price. Give them your truck count, driver count, and office users, then have them price that specific configuration.
Name them one by one: impound and storage billing, driver commission reporting, customer tracking links, pay-by-link invoices, and any AI or website tools. Get each answer in writing.
This is the single most common surprise on a towing software bill. Ask whether drivers need paid logins, and whether the driver app is included.
Onboarding, training, and data migration are frequently quoted separately. Ask for one number that covers everything needed to go live.
Month-to-month versus annual changes the real price. Ask how much notice is required to cancel and whether there is an early termination fee.
You should be able to export your customers, jobs, and invoices. If the answer is no, that is a long-term cost worth weighing before you sign.
No per-truck tiers, no per-user seats, no quote for the impound module or commission reporting. The total is the price on the page.
TowLab Pro
First 30 days completely free
The same price whether you run one truck or twenty
What towing companies ask before they commit to a platform.
Towing software generally ranges from around $70 to $150 per truck per month on per-truck plans, with per-user plans adding a charge for each office or dispatch login and modules billed on top. Flat-rate platforms publish one price regardless of fleet size — TowLab is $149 per month with every module included. The honest answer is that the entry price matters far less than the itemised total at your truck count.
Per-truck pricing is cheaper only for a very small fleet with basic needs. As soon as you run several trucks, add a dispatcher, or need impound billing and commission reporting, per-truck plus add-ons usually costs more than a flat rate. Compare both totals at your real fleet size, not at one truck.
TowLab is a flat $149 per month with no per-truck or per-user fees. The dispatch board, driver management and pay rates, driver mobile job page, customer tracking links, invoicing and payment capture, driver commission reports, sales summary with net revenue, impound lot and storage billing, fleet management, fuel expense tracking, and the OnyxBot AI website agent are all included. The first 30 days are free and no credit card is required.
Impound and storage billing, driver commission reporting, driver app access or driver seats, motor club and insurance billing integrations, customer payment and notification tools, and onboarding setup or data migration are the items most often quoted separately. Ask about each one explicitly rather than assuming it is in the base plan.
For a single truck, a per-truck plan can look cheaper up front — but you still pay for any impound, commission, or notification modules you need, and the price rises the moment you add a second truck. TowLab costs the same $149 whether you run one truck or twenty, so the price does not change as you grow.
At 200 jobs a month, $149 works out to roughly $0.75 per job. Even at a modest 50 jobs a month it is about $3 per job — a fraction of a single hook fee — and the platform carries the dispatch board, driver pay, impound billing, and invoicing at the same time.
No. You create the account, add drivers and trucks, and enter your rates for each service in one sitting. There is no implementation project, no consultant, and nothing to install for drivers, so the first month costs you nothing and there is no separate setup charge to negotiate.
Price the exact same configuration in both: the same truck count, the same office users, and the same list of required modules including impound billing, commission reporting, driver access, and customer payments. Then add setup or migration fees and multiply by the contract term. Two quotes are only comparable when they cover the same scope for the same length of time.
What Virginia towing companies pay, and what the platform handles in-state.
What towing dispatch software does, how a tow moves through the board, and how to choose.
Flat pricing compared with quote-based enterprise pricing, feature by feature.
How TowLab compares with Towbook on dispatch, driver pay, and impound billing.
What one to ten truck towing operations actually need from a platform.
Run TowLab free for 30 days and add up what you would have paid per truck elsewhere. No credit card, no sales call.